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EO Reels: Privacy policy
LS Info publishes EO Reels and Group 2 Reels under Minute Mark. This page explains what EO Reels collects, how we use it, and how to contact us about your data. Group 2 Reels has its own policy.
We transmit data to Google services over encrypted connections. For privacy questions or deletion requests, email privacy@minutemark.in and name the app.
About this app
EO Reels ("the app") is a study app for the Endowments Executive Officer exam, published on Google Play by LS Info. This policy explains what the app collects and why.
What stays on your phone
Your study progress stays on your phone: what you have watched, your answers, your plan, your settings and your streak. Optional account backup and the usage measurement described below send some data to Google.
Your first-run answers and review history
The first time you open the app it asks a few questions: which stage of the EO preparation you are at, which other exams you are preparing for, whether you work or study, how much time you can give each day, your aim, and which parts you find hardest. Your answers are kept on your phone. They are also sent to Google Firebase Analytics, so we can understand who the app serves and improve it. They are never sent to Meta or to advertisers.
The record of what you have reviewed, which the app uses to time your revision, stays on your phone. It is also part of your backup, and of the copy saved to your account if you sign in.
If you sign in with Google (optional)
Signing in lets the app save your progress to your account, so it comes back on a new phone or after a reinstall. When you sign in, we keep:
- your Google account's name, email address and an account identifier, to know which progress is yours;
- a copy of your study progress;
- if you bought the pass, a one-way fingerprint of the Google Play purchase (it cannot be turned back into the purchase), to see how many phones use one pass;
- the phones the account is used on: a random identifier this app creates for each install, the phone's make and model, and when it was last used.
These are stored in Google Firebase (Google Cloud). We use them only to save and restore your progress and to see how many phones use one account or one pass. Google processes the account backup on our behalf. We do not sell this data or use the account backup for advertising.
Purchases
The one-time pass is bought through Google Play. Google handles the payment. We never see your card, UPI or bank details. The app only learns from Google Play whether you own the pass.
Notifications and app settings
The app can show study reminders, which are set on your phone. It can also receive announcements and offers sent to all users through Firebase Cloud Messaging, and it reads app settings such as the exam date through Firebase Remote Config. For this, Google's Firebase services use an app-instance identifier. It is not linked to your name or your email.
Measuring our ads
Google Analytics for Firebase measures app usage and campaign performance, including installation, app open, unlock and purchase events, and can use your device’s advertising ID where available. When Meta measurement is configured in the Android build, the Meta SDK also receives selected app and purchase events and can use the advertising ID for campaign measurement. Google Analytics also receives the one-way purchase fingerprint, so we can see whether one pass is used on many phones. They do not receive your email, your answers or your study progress. You can reset or delete your advertising ID in your phone's settings (Settings → Google → Ads, or Settings → Privacy → Ads).
What we do not do
- There are no ads inside the app.
- Google Analytics for Firebase estimates approximate location, such as city or region, from IP addresses. EO Reels does not request Android location permission or collect contacts, photos or files.
- We do not sell personal data. Ad events go to Google and Meta only to measure our own ads, as described above.
Retention and deletion
Saved study progress is kept until you request deletion. Google Play retains purchase records, and deleting your account does not automatically erase analytics records. You can email LS Info to request deletion of identifiable app data.
EO Reels and Group 2 Reels use separate study backups within the same Firebase project and can share an app sign-in record if you use the same Google account. Follow the instructions on the Delete your account page for your app. If you use both apps, contact support before deleting from EO Reels so we can handle the shared sign-in record.
Children
The app is meant for adults preparing for a government recruitment exam. It is not directed at children.
Changes
If this policy changes, the new version will be posted on this page with a new date.
Messages you send us
If you write to us by email or on WhatsApp, we see your email address or phone number and what you write. We use them only to reply, and we do not add you to any list or share them.